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Contact Bdifferent:

Tel: +44 (0) 1293 601901

General Privacy Notice

Bdifferent Ltd conduct market research surveys on behalf of our clients in the financial sector. All of our surveys are for market research purposes only, and as a Market Research Society (MRS) Company Partner we adhere to the MRS Code of Conduct ( We have also been awarded the MRS Fair Data trust mark in recognition of the fair, trustworthy and transparent way in which we process personal data.

We do not sell or promote anything, and at no time will any information provided to us be used for any other purpose than for market research and to inform our clients’ legitimate business questions. We commit, in gaining the agreement of individuals to participate, to not misleading individuals with respect to the nature of the research nor to how the findings will be used.

Sometimes our surveys require us to collect or process personal data. This data is for market research purposes only, and both collected and processed to an extent that is reasonable, relevant and necessary to serve our legitimate business purposes and those of our clients.

This personal data is either provided by our clients about their customers via a customer list or database, or it is collected by us from individuals taking part in our surveys – after these individuals have given us their consent. Personal data is defined as anything whereby an individual may be identified and can include variables such as name, email address, gender, age and financial status; as well as any recordings of interviews, photos and videos.

We are registered with the Information Commissioner’s Office as a data processor and at times joint data controller. To see details of our entry please go to the ICO website (www.

Individuals are given the choice as to whether to take part in our surveys, can withdraw at any time, or can refuse consent for their personal data to be collected or processed at any time during the survey and up until the project is completed and personal data destroyed.

An individual’s responses to our survey will be treated as confidential unless they consent to being identified. We report personal information in a way which is anonymised so that no individual can be identified without their prior consent; and further all individual data is combined with that of others rather than results being reported at an individual level.

In the relatively few instances where we ask permission to pass an individual’s data on in a way where they would be personally identified, we will ensure that the information is only used for the stated purposes. One example of this might be where a client has provided us with their customer database, and we ask permission from an individual to pass their updated details, for example email address, back to the client so that they can update their records.

We take data privacy seriously, and have appropriate technical, security and IT safeguards in place to ensure that all personal data we are holding or processing is secure, kept confidential and that an individual’s right to privacy are maintained. Further, we have procedures in place to ensure that all of our staff are working to ensure that privacy is maintained, and that personal data is kept secure for the duration of each research project.

Any personal data we hold is kept for the purposes of the project only and is therefore destroyed no more than 3 months after the project is completed.

As with all market research, an individual’s co-operation is voluntary at all times. Any individual has the right to request access to any personal data we may hold on them, and also has the right to withdraw from a research survey at any time and to halt the processing of their personal data.

If you wish to contact us regarding any of the above then please do so at or on 01293 601901.

Bdifferent Ltd
20 April 2018